California Drawstrings in the Bay
If style and comfort married, their offspring would be the elegant clothing found in this popular Old Town boutique.
story and photos by Denise Jacobs
Keenan has a most faithful following for good reason. While shopping for her Old Town BSL store, Keenan keeps in mind her returning customers’ taste in jewelry and color palette. You could say that Keenan carries both the basics and the flair, and her customers provide the style.
“Sometimes I add a little persuasion,” Keenan says, “and coax a woman into trying on something outside her comfort zone. It’s really rewarding when that works out and a woman falls in love with a new look.”
Thanks to Keenan’s extensive line of clothing, shoppers can choose from among the super chic, the subtle boho, classic black and white, and neutral flesh tones without sacrificing their personal style. From old standby brands like Flax and Matchpoint to Cut Loose, April Cornell, and Fridaze, Keenan carries the biggest and best line of Flax, wrinkle-resistant linen, and knits on the Mississippi Gulf Coast.
Between Keenan’s labels, her fashion knowledge, and her superpower buying skills, it is quite possible to build a strong foundation of timeless pieces that can be paired with almost anything in a woman’s closet.
“People come into the store from all over the country,” Keenan says. “And they often ask my sales clerks about the store’s buyer. ‘Who does the buying?’ they ask. The clerks point toward me, and, of course, I always look like I just fell off the turnip truck. Regardless—I’ve always liked putting things together. When I go to market, I don’t consider the trip a success unless I can come back with one or two pieces that will knock your socks off.”
Lots of local California Drawstrings customers wanted to get in on the action when they learned about this article. Kat Fitzpatrick, a local visual artist, modeled several jackets purchased from California Drawstrings through the years, each of them perfectly coordinated with a simple linen top and pants, also from California Drawstrings. Fitzpatrick’s jackets fall in the “knock your socks off category.” Members of a local book club - Club Nouveau - dressed in California Drawstrings attire for their most recent gathering.
By the time this story runs, new fall linens—a little heavier fabric in darker hues than typically worn in the summer—will have arrived. Shoppers will find a lovely linen tunic dress for sunny days, linen trousers, and linen jackets—all beautifully accessorized with Keenan’s choice of scarves and accessories. Stop by and find your bling - or your bliss!
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