We appreciate your comments and questions! Contact us at the addresses below:
Ellis Anderson, publisher, editor
Lisa Monti, editor
Sarah Nolan - business manager
Willard Deal, calendar manager
How Is The Shoofly Funded?
As a small, for-profit magazine, we're supported solely by sponsors instead of traditional advertising. That's why you don't see annoying pop-up windows and flashing ads anywhere on this site. However, our budget depends on our annual sponsors AND our reader sponsors.
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In 2011, an informal group of Bay St. Louis residents who lived in the 4th Ward started an online newsletter with the goal of improving the quality of life in our neighborhood. We came up with the name "4th Ward Cleaver," a pun based on a character from a popular 1950s television show. It made us laugh very hard. The name seemed to perfectly convey our lighthearted purpose.
"The Cleaver" quickly garnered hundreds of loyal readers, with more coming aboard each issue. In 2014, we launched a full-scale magazine based on the original newsletter. Operating as a small business instead of a volunteer organization allowed us to substantially improve the quantity and the quality of our content. Readership continued to grow exponentially.
But the more we expanded our subject matter and readership outside the ward, the less the Ward Cleaver name made sense. So, in July 2016, on our fifth anniversary, we adopted a new name: The Shoofly Magazine: Bay St. Louis Living
The name comes from the iconic town landmark by the old City Hall (300 South Second Street). That raised "shoofly" deck, built around the trunk of a historic oak, is the perfect place for elevated community conversation.
We're hoping you'll meet us often on the Shoofly!