The Shoofly Magazine
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Contact Us


We appreciate your comments and questions!  Contact us at the addresses below: 

Jessica Rupp Bilotta - co-publisher
[email protected]

Wendy McDonald - co-publisher
director of community relations
[email protected]

Kirby Rhodes – managing editor
[email protected]

Henry Winters - business manager
[email protected]

Event and Calendar
​
[email protected]


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Our Mission As a Hyperlocal* Magazine

  • To enhance the quality of life for residents in the communities we serve
  • To introduce people from elsewhere to our unique Bay-Waveland community
  • To help our “expatriates” remain connected to our community
  • To showcase and support local businesses and non-profits
  • To increase community pride and awareness​

How Is The Shoofly Funded?

We're a free, community-minded publication, supported by  our annual partners AND our reader sponsors.  
  • If you'd like to become a member of our Readers' Circle by donating  (it's easy, fast and secure) click here.
  • If you'd like to be an Annual Partner (both individuals and businesses are eligible), contact co-publisher Jessica Bilotta. ​
  • Other ways to support this project are to express appreciation to our sponsors (and patronizing them!) and by sharing links of our articles with your family and friends via social networking. 

Our History

In 2011, an informal group of Bay St. Louis residents who lived in the 4th Ward headed up by writer Ellis Anderson started an online newsletter with the goal of  improving the quality of life in our neighborhood.  We came up with the name "4th Ward Cleaver," a pun based on a character from a popular 1950s television show.  It made us laugh very hard.  The name seemed to perfectly convey our lighthearted purpose.
"The Cleaver" quickly garnered hundreds of loyal readers, with more coming aboard each issue.   In 2014, Ellis launched a full-scale magazine based on the original newsletter.  Operating as a small business instead of a volunteer organization allowed us to substantially improve the quantity and the quality of our content.  Readership continued to grow exponentially. 
But the more we expanded our subject matter and readership outside the ward, the less the Ward Cleaver name made sense.  So, in July 2016, on our fifth anniversary, we adopted a new name:  The Shoofly Magazine: Bay St. Louis Living
The name comes from the iconic town landmark by the old City Hall (300 South Second Street).  That raised "shoofly" deck, built around the trunk of a historic oak, is the perfect place for elevated community conversation. 
In 2022, Jessica Bilotta and Wendy McDonald acquired the Shoofly Magazine from Ellis, who has stayed on as the publication's editor, until Kirby Rhodes took over as editor in February of 2023.  Look for new features and fun in the future. We're hoping you'll meet us often on the Shoofly! 

Shoofly Magazine Partners

​Our Shoofly Partners are local businesses and organizations who share our mission to enrich community life in Bay St. Louis, Waveland, Diamondhead and Pass Christian. These are limited in number to maximize visibility. Email us now to become a Shoofly Partner!
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Alice Moseley Folk Art Museum

Bay Town Inn

Bay-tique Boutique

The Bay Bum

The Shops of Century Hall

Chiniche Engineering

Creole Creamery

The Cultured Oak

The French Potager

Hancock County Historical Society

HL Raymond Properties

Kenny Dental

Lagarde's Fine Wine & Spirits

The Loft
The Mane Salon

Magnolia Antiques

Ms. Mary's Old Town Snoballs

Mystic Ghost Tours

PJ's Coffee

Salty Soul Outfitters

Theatre in the Pass

VSPA at Hancock Women's Center

The Wedding Collection ​

John & Ning Wiebmer


The Shoofly Magazine is published by MAC Media, LLC. Unless otherwise attributed, all written content and photography copyright MAC Media, LLC

Terms of Use and Privacy Policy
  • Home
    • Big Buzz Blog
    • Amtrak Gulf Coast: Latest News
    • 15 Minutes Photo Galleries
    • Art Locale
    • Coast Cuisine
    • Good Neighbor
    • Living Large
    • Nature Notes
    • Noteworthy Women
    • Partner Spotlight
    • Second Saturday
    • SHORE THING FISHING REPORT
    • Talk of the Town
  • Calendar
    • Upcoming Events
    • Calendar Users Guide
    • Calendar FAQs
  • Archives
  • Directory
    • EAT
    • SHOP
    • PLAY >
      • Community Calendar
    • STAY >
      • Camping & RV Parks
    • TOURS >
      • Instagram Tours >
        • Beach Blvd. Instagram Ops
        • Main Street Instagram Ops
        • Second Street Instagram Ops
        • Depot District Instagram Stars
        • Black History Instagram Tour - Part 1
    • PETS
    • WEDDINGS
    • SERVICES >
      • Automotive
      • Construction
      • Entertainment
      • Financial Services
      • Food & Beverage
      • Health
      • Home & Garden
      • Legal Services
      • Marine & Boating
      • Marketing
      • Media
      • Office
      • Personal Care
      • Pets
      • Real Estate
      • Recreation
      • Transportation
      • Travel/Hospitality
      • Utilities
    • ORGANIZATIONS >
      • Churches
      • Government
      • Education >
        • Art Teachers
      • Hurricane Prep Guide
      • Wildlife Rescue in South Mississippi
  • Partners
    • Readers' Circle
    • About