Contact

We appreciate your comments and questions!  Contact us at the addresses below: 

Ellis Anderson, publisher, editor
publisher@bslshoofly.com

Lisa Monti, editor
editor@bslshoofly.com

Sarah Nolan - business manager
​office@bslshoofly.com

Willard Deal, calendar manager
events@bslshoofly.com

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Our Mission As a Hyperlocal* Magazine

• To enhance enjoyment of life for residents of Bay St. Louis/Waveland 
• To introduce people from elsewhere to our unique Bay-Waveland community
• To help our “expatriates” remain connected to our community
• To showcase and support local businesses
• To increase community pride and awareness
• While we plan  to remain "Bay-Centric," it's happily impossible to unravel our many ties to our sister cities of Waveland, Pass Christian and Diamondhead  - so we intend to celebrate those connections on a regular basis. 

* Wikipedia defines hyperlocal as: information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community.

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How Is The Shoofly Funded?

As a small, for-profit magazine, we're supported solely by sponsors instead of traditional advertising.  That's why you don't see annoying pop-up windows and flashing ads anywhere on this site.  However, our budget depends on our annual sponsors AND our reader sponsors.  

• If you'd like to become an Annual or Sporadic Sponsor, click here for more information. 
• If you'd like to be an annual sponsor (individuals and businesses are both eligible), contact publisher Ellis Anderson. 
• Other ways to support this project are to express appreciation to our sponsors (and patronizing them!) and by sharing links of our articles with your family and friends via social networking. 

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Subscribe now.  It's FREE!

Subscribe now!

You'll receive ONE note from us each month, alerting you when a new monthly edition has been posted.  Mailings will be sent to a blind list - meaning other folks won't have access to your e-mail address.

We will share your address with... no one.  Just drop us a note if you'd like to "unsubscribe."

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Our History

In 2011, an informal group of Bay St. Louis residents who lived in the 4th Ward started an online newsletter with the goal of  improving the quality of life in our neighborhood.  We came up with the name "4th Ward Cleaver," a pun based on a character from a popular 1950s television show.  It made us laugh very hard.  The name seemed to perfectly convey our lighthearted purpose.

"The Cleaver" quickly garnered hundreds of loyal readers, with more coming aboard each issue.   In 2014, we launched a full-scale magazine based on the original newsletter.  Operating as a small business instead of a volunteer organization allowed us to substantially improve the quantity and the quality of our content.  Readership continued to grow exponentially. 

But the more we expanded our subject matter and readership outside the ward, the less the Ward Cleaver name made sense.  So, in July 2016, on our fifth anniversary, we adopted a new name:  The Shoofly Magazine: Bay St. Louis Living

The name comes from the iconic town landmark by the old City Hall (300 South Second Street).  That raised "shoofly" deck, built around the trunk of a historic oak, is the perfect place for elevated community conversation. 

We're hoping you'll meet us often on the Shoofly!  

  
Ellis Anderson
publisher
publisher@bslshoofly.com