Folks of all ages and sizes can look and feel “fly” in the latest fashions at the fifth location of this popular boutique in the Bay St. Louis Depot District.
- by Kim Ranjbar; photos by Gregg Martel
The story of The Fly began in 2005, when entrepreneur Tessie Putnam partnered in a small children’s boutique. As her two daughters grew into young ladies, Putnam decided to sell the children’s clothing store. However, her passion for fashion and love of the shop’s clientele inspired her to launch her first adult clothing store in 2010. The Fly took flight and soared. A dozen years and four locations later, Putnam’s vision has burgeoned into a family-run franchise spanning the greater Gulf region of Mississippi.
Putnam and her family travel across the country in search of “quality clothing lines that will make our customers feel stylish and beautiful,” said Putnam. This allows The Fly to offer a wide variety of styles and sizes for all age groups, while also assuring the latest quality trends at an affordable price. Customers can shop in their sleek brick-and-mortar stores in addition to the robust online store, www.ShopFlyBoutique.com.
The boutique also hosts live selling events on Facebook and Instagram, where their models feature the latest trends while describing fits and details to help shoppers make informed online purchases. As an extra stroke of genius, The Fly Boutique features their very own app, a free perk to notify shoppers of all the latest and greatest collections available at their stores.
With football season in high gear, The Fly’s game day collections are currently front and center offerings. Shoppers will find sparkling sequin jersey dresses, spirited beaded straps touting their teams and gold football tees.
For those whose style is more casual, the boutique also offers a wide array of “athleisure” wear, with everything from skorts and jumpers to bike shorts and tennis dresses. Though the game day collection is geared toward college students, The Fly Boutique’s selections are extensive and offer clothing and accessories for almost any occasion.
With boutique’s latest expansion into Bay St. Louis, Putnam says The Fly team will be catering to local events in the Bay community – and beyond.
“We are looking forward to outfitting all our customers for upcoming events and the holiday season,” says Putnam.
To stay abreast of upcoming collections and releases, access their app from their website homepage.
The Fly Boutique
142 Blaize Ave., Suite A, Bay St. Louis
10 am – 6 pm Monday - Saturday
11 am – 4 pm Sunday
Enjoy this feature?
Enjoy the Shoofly Magazine? Reader donations help underwrite correspondents who write about and photograph our community.
Use the button below to join our Readers’ Circle!
You're Reading the