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The Shoofly Magazine's
Big Buzz blog |
- story by Lisa Monti​
Fleurty Girl, the fashionable New Orleans retailer of clothing, gifts and housewares, is opening a temporary shop on Wednesday at 153 Main Street in Old Town Bay St. Louis. The ribbon-cutting for the first Fleurty Girl in Mississippi took place July 1. The first 30 shoppers received a tote bag, and everyone is asked to wear a mask and respect social distancing guidelines. Fleurty Girl founder Lauren Haydel bought the former law offices and the building at 216 Main Street that had housed California Drawstrings last year. While the larger location is in the process of being renovated, Lauren said she wanted to take advantage of the summertime traffic in the Bay, which is bustling with visitors on day trips, weekends or vacations. |
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“We want to be part of that,” she said of the crowds, noting that tourism is down in the French Quarter and along Magazine Street where she has two of her stores.
Fleurty Girl is known for New Orleans-inspired merchandise that includes clothing for the whole family, home accessories, gifts and jewelry tied to Mardi Gras, the Saints, seafood and other local iconic connections.
Lauren was a single mother of three when she used a $2,000 tax refund to get her online t-shirt business off the ground. Now she has locations in New Orleans, Mandeville, Kenner, Metairie and Gretna.
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For now, Fleurty Girl will be open Friday through Sunday from 10 a.m. to 4 p.m.