Fleurty Girl Opens in Old Town BSL

6/30/2020

The Shoofly Magazine's
Big Buzz blog

The trendy NOLA retailer is bringing her unique brand of clothing, gifts and housewares to Old Town

- story by Lisa Monti

The temporary location of Fleurty Girl BSL at 153 Main Street opens on July 1.

Fleurty Girl, the fashionable New Orleans retailer of clothing, gifts and housewares, is opening a temporary shop on Wednesday at 153 Main Street in Old Town Bay St. Louis. The ribbon-cutting for the first Fleurty Girl in Mississippi took place July 1. The first 30 shoppers received a tote bag, and everyone is asked to wear a mask and respect social distancing guidelines.

Fleurty Girl founder Lauren Haydel bought the former law offices and the building at 216 Main Street that had housed California Drawstrings last year. While the larger location is in the process of being renovated, Lauren said she wanted to take advantage of the summertime traffic in the Bay, which is bustling with visitors on day trips, weekends or vacations.

This building at 216 Main St. is being remodeled and will eventually be Fleurty Girl's retail store. Until the removation is complete, Fleurty Girl is temporarily located at 153 Main Street.

Fleurty Girl owner Lauren Haydel, who owns a house in Bay St. Louis, is looking forward to the opening of her eighth location in Old Town BSL.

“We want to be part of that,” she said of the crowds, noting that tourism is down in the French Quarter and along Magazine Street where she has two of her stores.

Fleurty Girl is known for New Orleans-inspired merchandise that includes clothing for the whole family, home accessories, gifts and jewelry tied to Mardi Gras, the Saints, seafood and other local iconic connections.

Lauren was a single mother of three when she used a $2,000 tax refund to get her online t-shirt business off the ground. Now she has locations in New Orleans, Mandeville, Kenner, Metairie and Gretna.

The temporary location on Main Street will be open on weekends and will sell “favorite Fleurty Girl items that we carry at all stores,” she said, “and also Bay St. Louis and coastal themed items only sold here.”

For now, Fleurty Girl will be open Friday through Sunday from 10 a.m. to 4 p.m.

A rendering of the eventual interior of the permanent shop.

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