The trendy NOLA retailer is bringing her unique brand of clothing, gifts and housewares to Old Town
- story by Lisa Monti
“We want to be part of that,” she said of the crowds, noting that tourism is down in the French Quarter and along Magazine Street where she has two of her stores.
Fleurty Girl is known for New Orleans-inspired merchandise that includes clothing for the whole family, home accessories, gifts and jewelry tied to Mardi Gras, the Saints, seafood and other local iconic connections.
Lauren was a single mother of three when she used a $2,000 tax refund to get her online t-shirt business off the ground. Now she has locations in New Orleans, Mandeville, Kenner, Metairie and Gretna.
The temporary location on Main Street will be open on weekends and will sell “favorite Fleurty Girl items that we carry at all stores,” she said, “and also Bay St. Louis and coastal themed items only sold here.”
For now, Fleurty Girl will be open Friday through Sunday from 10 a.m. to 4 p.m.