New Sweet Shop in Waveland

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​in the ​Shoofly Magazine​

A mother-daughter team serves up sugary goodness in Waveland with custom cakes and an array of daily delights - all baked up in-house. 

- story by Lisa Monti
- photos by Ellis Anderson 

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Susan Allen likes to mix things up - literally and otherwise - at her recently opened Susan’s Sassy Sweets shop in the Colson Building in Waveland. Mix up as in cake and cupcake batter, cookie dough and milk shakes and malts. And mix up as in changing the menu of baked goods and other tempting sweets she and her small crew make from scratch.
 
Susan has been baking for years out of home kitchens at various duty stations that her husband’s 25-year Navy career took the family. He’s currently stationed in Meridian while Susan is home in Carriere.

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Hailey Muehe and Susan Allen

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The Waveland shop, which opened on Mother’s Day weekend, is her first storefront, which she opened with help from Boots to Business, an SBA program available to service members and spouses transitioning to civilian life.
 
The shop has a kitchen, counter space, pastry cases, a cold case and a cake decorating area. Every Tuesday, Susan and daughter Hailey Muehe spend all day making batters and icing to get ready to open each Wednesday.

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“Every week we do something different,” Susan said, “And every week we have a different cupcake menu.” Susan’s Sassy Sweets  offers gourmet cupcakes, custom cakes, cookies, cake pops, pies, banana pudding, cheesecake, Key lime pie, eclairs, macaroons, lemon tarts and pecan tarts.. Malts, milk shakes and coffee are also available. And everything is made in-house.

Susan has been attracting customers through Facebook since 2012, baking at home and delivering her cakes for weddings, birthdays and other celebrations to the surrounding areas.
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She is optimistic that the shop’s ribbon cutting at 4pm July 28 with the Hancock Chamber will draw even more people to her new location. For the special occasion, Susan’s Sassy Sweets will be open from 2 pm to 6pm.

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Susan’s Sassy Sweets
314 U.S. 90 # 104
Waveland
(601) 273-3766
http://facebook.com/susanssassysweetshop
 
Hours:
Wednesday 10am to 4:30pm
Thursday 10am to 5pm
Friday 9am to 5:30pm
Saturday 8am to 1pm

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